The gilt terminal of a horse collar made it to the front cover of the catalogue for the successful exhibition. As in the 1972 exhibition, the aim was to do away with clichéd ideas about barbarians and to take a closer look at the culture of the Viking Age. This time the initiative came from London rather than Scandinavia, although it was looked on favourably by Scandinavian politicians and sponsored by the Nordic Council of Ministers and Scandinavian Airlines. The silver pendants with animal ornamentation from the Hoen Hoard were displayed as representative of an independent Scandinavian artistic style. Gold and silver jewellery were thus presented as indicative of a particularly “advanced” culture.